Simms Fishing

I partnered with Digital Waxworks on this responsive interactive catalog for Simms Fishing's Spring 2014 product lines. The micro-site is designed to be embedable in retailers' sites. It features 10 product categories, three photo galleries, three stories, one video, and (if you look real carefully) one breathing fish.

  • Project: Digital Gear Guide
  • Role: Art Direction + Design
  • Partner: Digital Waxworks
  • Year: 2014