Simms was looking for a way to showcase new products with interactive content on the web, but they were limited by their e-commerce platform. I partnered with Digital Waxworks on an interactive catalog for Simms Fishing's Spring 2014 product line. The resulting micro-site was designed to be embeddable in retailers' sites, and was so successful that we ended up creating a series of similar micro-sites to accompany subsequent product launches. I also couldn't resist a little visual play on the G-series, for internal use only.